For Canadians, this is big!

As Cathay Pacific Airways and WestJet announced  that they will begin a new code-share arrangement , it signals the beginning of a new field of competition.

While immediately the announement will give passengers  a wider choice and greater connectivity  travelling between Hong Kong and Canada, it suggests there is more to come as Westjet tries to climb up another rung in the competitive overseas market held by Air Canada.

At this moment bookings for the code-share agreement between Cathay and Westjet are now open for travel from October 20 on.

The announcement states that “Under the new arrangement, Cathay Pacific’s “CX” code will be placed on WestJet flights between Calgary, Edmonton, Halifax, Montreal, Ottawa and Winnipeg and the Hong Kong carrier’s two Canadian gateways, Toronto and Vancouver”.

According to the release, North America has long been one of Cathay Pacific’s key markets. In addition to expanding its worldwide network through the launch of new routes, the airline has also been working closely with many quality partners on code-share flights to offer passengers increased connectivity.

Cathay Pacific is an excellent airline with connections throughout Asia. This will really change the landscape for both companies.  And the Canadian consumer is a really winner in this one.

At the same time word is out that Westjet has begun preliminary discussions with American Airlines to see if a broader code share agreement can be made with them.

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