There is a major debate going on in the hotel industry in particular around the subject of reviews on website open pages.
It is said that few people will pass on positive experiences whereas negative experiences are multiplied many times over as people pass on their anger to friends and associates.
It is also recognized that at some point or other, even the best property may not have satisfied the client expectation for the stay.
While management usually wants to hear about what happened to try to seek a satisfactory resolution, they don’t want to see their name splattered over the internet for all to see.
There is also some concern about the phony review which deliberately tears down a major competitor. It is not hard to find a computer from which to issue such a review, making it hard to trace back.
Some sites allow for a response by the company. This is fair as it allows the reader to draw their own conclusion on which version of the facts is closer to the truth.
Some professionals suggest that there is an over-reaction to negative reviews.
An independent research company recently completed a study of over 4,000 reviews on the Amazon.com site and reported that more than 80% who reviewed products gave positive, rather than negative, reviews.
I think that a site with only one or two reviews may not represent the larger customer base, but an overview of many presented over a long period can be relied upon for the most part.
There are actually law suits now in progress that suggest that one of the largest of the trip review sites is affecting business by allowing untrue statements to be published.
To see genuine trip reviews that are not fixed because they only come from the clients of Journeys/Renaissance Travel go to http://journeystravelgear.com/TripReview.cfm