The headline in todays Sunday Star encapsulated the situation perfectly, Air Travek Crisis Deepens.

The costs of this weather event have already reached a billion dollars and still counting as experts predict the daily losses to be over $200 million.

I have blogged about the personal losses as much as the corporate losses…and now they grow too.

The small fruit farmer who supplies part of the fresh supply being flown around the world. The people who are stranded who are paying for rooms and food and beverage, coming to a point where it is getting personnally very expensive.

The taxi drivers who are hauling people around and the motor coach companies who have no new clients to excite about their home destination. With each cancellation a tour guide is told to stay home.

And next on the list will be a genuine concern about the quality of air those countries closest to the volcanic eruption may face. And this will include all of Europe and beyond.

Make no mistake about it, the quality of the air right here in Canada as well as the United States may be affected as the plume circles the earth.

It may take weeks or months.

The problem is we can do little about it.

I predict some cruise ships in the next few days are going to reposition themselves to haul trans-Atlantic passengers tp business meetings on the other side.

I think rail lines will be full, as they likely are already in Europe, and motorcoaches will serve the business clientelle forced down by the current air crisis.

This may clear sooner than expected and we will go back to some form of travel normalcy. But we will all know how fragile our industry is, and just how easy events can alter outcomes.